Andre’s INTERNET MARKETING – What is that all about?
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The term internet marketing is essentially the process of using the web as a means to advertise your business to your target market, and of course, the purpose of advertisements is to inform people about your product to create awareness and increase your product’s rate of patronage. However, internet marketing, which is also known as online marketing, is not limited to the above definition alone as it can also be used to convey important messages and respond to inquiries, suggestions, and complaints made by customers regarding a company’s product.
Technology, in recent times, has developed in its aim to make life more stress-freer than it was. Most people don’t step out to do the rigorous routine of moving from store to store looking for the best product to purchase, no, not when they can get it online from the comfort of their homes, and this obviously means less patronage for a company whose product is AWOL on the “net”?. As a result, entrepreneurs try all their possible best to make their products available for purchase on the internet, using the process of internet marketing to help their products rank higher and look more favorable to potential customers.
TYPES OF INTERNET MARKETING
The various types of internet or online marketing include:
- Search Engine Marketing (SEM)
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This is a type of online marketing which promotes websites by increasing their visibility and rankings in search engine results pages. Search Engine Marketing helps a company or product rank higher than its competitors when an individual conducts a search on search engines such as Google, Yahoo, etc. For example, if an individual searches for the term “phone,” SEM can help Samsung and Nokia dominate the first page, hence pushing other phone brands to subsequent pages. It uses the process of search engine optimization, content marketing, and social media networks.
- Social Media Marketing
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This is defined as a form of online marketing that uses social media platforms such as Twitter, Facebook, LinkedIn, etc. it involves, creating pages or posts on the sites out rightly promoting a company, organization, or product, providing a link in which the company or product can easily be accessed by interested users on this social media platform.
- Content Marketing
Content marketing is a form of internet marketing that involves the strategic formation and sharing of online contents or materials (such as blogs, articles, videos, and social media posts) that is not aimed at plainly promoting a brand, but is rather intended to attract and maintain a target audience in order to arouse interest in its products or services.
- Email Marketing
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This is based on the dissemination of information through the use of e-mail. Email marketing may comprise of a text message, an amalgamation of words and pictures, something akin to a display ad, or offer access to a public video site such as YouTube. This form of internet marketing also possesses the capability to provide a link to a specific website to generate traffic and revenue for that website.
- Referral Marketing
This is one of the most understated forms of internet marketing. It happens when an individual, due to being very impressed with the site or was promised a commission, refers the site to another person(s), who then refers to someone else, thus starting a chain of referrals from one individual to several other individuals.
- Affiliate Marketing
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This is a form of internet marketing whereby a third party refers customers to a specific website. Affiliates are not created solely to generate traffic for other sites as they also market their products while having links to other websites unrelated to their site. They become affiliates only when they agree to promote a site or sites on their website in exchange for a reward every time someone visits the promotional site using the link from the affiliate site.
- Inbound Marketing
Inbound marketing involves the method of garnering visits and attention to a website by putting details about such website on another website others is in search of. It can be in the form of embedding links to the intended site in a blog post, article, or other related materials provided as contents for another website. In that case, when an individual who initially intended to read the blog post sees the link, he/she might be eager to know more hence clicking on the link and visiting the targeted website. Its main aim is to make information about a particular site available to a user(s) browsing on other sites.
- Video Marketing
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This form of internet marketing employs the use of videos, to be published on YouTube and other similar sites, to convey important information or promote an organization, company, and product. There is no limit to the length of the video required for this form of marketing, although it is advised to keep the video as short and detailed as possible. If the video is not going to be short, ensure it is something that will capture the viewers’ interest rather than make them sleep. Video marketing is arguably the best form of internet marketing as it exploits the powers of sound, motion, and sight to convey important messages (which can be of any content).
IMPORTANCE OF INTERNET MARKETING
Internet banking has a whole lot of importance, the following inclusive:
- The offering of one’s products on the Internet is convenient for both parties as customers can easily browse a company’s online store at any time and place orders when it is convenient for them while the seller need not worry about the opening, closing, and overtime hours.
- Internet marketing facilitates trade between individuals in different parts of a country without necessarily having to open branches. In extension, it helps sellers eradicate sales problems caused by distance
- When marketing products through the internet, the recurring costs of property rental and maintenance, cost of purchasing stock for display in a store are eradicated, thus saving cost than when they are marketed using an outlet?
- Internet marketing also helps strengthen the relationship between a company and its customers. It makes use of e-mails and chat platforms to listen to complaints and offer personalized offers and discounts to customers, thus building a professional relationship based on trust with your customers. In extension, it supports the Know Your Customer (KYC) ideology.
In light of the above, all sellers must endeavor to move their products or/and services online to maximize their earnings.[space_40]
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